María Calingo (1993) defined Strategic Quality Management (SQM) as “a state wherein the organisation’s total quality management (TQM) system is tightly interwoven with the strategy formulation process, thereby contributing to a sustainable competitive advantage.”
So, what does SQM mean in practice? It simply involves preparing a submission for the EFQM Excellence Model (Europe) or the Baldrige Award (USA) for your School, College or University and then action planning against each recommendation.
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